Jacqueline Wachholz
Director, John W. Hartman Center for Sales, Advertising & Marketing History
As the Director of the Hartman Center for Sales, Advertising & Marketing History in the David M. Rubenstein Rare Book & Manuscript Library I collect and promote the use of a wide range of rare books and archival collections related to advertising, sales and marketing history. My particular collecting interests include experiences of women and BIPOC individuals in advertising (careers of, as a consumer demographic, and depictions of), outdoor advertising, direct marketing, sales and salesmanship literature, and advertising directed to children. I also collection materials related to tobacco and the consumer movement.
