Jacqueline Wachholz

Director, John W. Hartman Center for Sales, Advertising, and Marketing History

As the Director of the Hartman Center for Sales, Advertising & Marketing History in the David M. Rubenstein Rare Book & Manuscript Library I collect and promote the use of a wide range of rare and unique materials related to advertising, sales and marketing history. My particular interests include women and African Americans in advertising (careers of, as a consumer demographic, and depictions of), outdoor advertising, direct marketing, and advertising cookbooks. I also collection materials related to tobacco and the consumer movement.


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